This is the seventh year of the program (2003 – 2010, no program in 2004).
It has provided nicotine patches and gum at no cost to more than 200,000 New York City smokers.
These giveaways have helped an estimated 70,000 smokers quit.
According to New York City’s Department of Health, about 1 million of the city’s residents are smokers. And the latest research says about 7,400 New Yorkers die of smoking-related illness each year — about 20 a day.
The city is in its seventh year of a “stop smoking” campaign and has launched an advertising and publicity campaign aimed at increasing, from 70,000, the number of New Yorkers it estimates have quit smoking as a result of its efforts.
The “quit smoking” campaign launched in New York in 2003, a year after the city passed its Smoke Free Air Act, which tackled claims about the effect of second-hand smoke by making most New York workplaces smoke free.
In 2003, this was augmented by the Clean Indoor Air Act, which is stricter than the 2002 legislation, removing many exemptions, including for certain types of bars.
But the Department is offering a carrot with the stick: Its Web site, nyc.gov/nycquits, lists smoking cessation clinics across the city and offers gum and nicotine patch supplies to those 70 percent of smokers who are looking to quit.