Lukas Yla is chasing the dream, one doughnut at a time.
Yla is job hunting in San Francisco and getting national attention — and job interviews—for his resume delivery method: boxes of doughnuts.
With a note that says “Most resumes end up in trash. Mine – in your belly” attached to the lid of a pastry box and a fake Postmates food delivery T-shirt, the 25-year-oldhas been able to deliver his CV to 40 companies and land 10 interviews.
@jessicascorpio I hope you enjoyed the donuts 😉
— Lukas Yla (@LukasYla) September 14, 2016
“[This] food delivery is pretty popular in San Francisco and a receptionist will think an executive ordered food,” Yla explained.
After three years helping CityBee, a car sharing company, grow from 50 cars to 600 cars, Yla said he moved from Vilnius, thecapital of Lithuania, six weeks ago to find a marketing job in Silicon Valley. “I was stuck in my comfort zone and I hate that,” Yla said. “I thought ‘This is the perfect time to go to San Francisco and chase my dream.’”
“I thought I’d be written off, because I don’t have [an American] degree or work experience in the United States,” he added.
In order to stand out to the companies on his “to apply” list, Yla analyzed a different product—himself—and crafted his job search campaign.
“People think I’m doing this stunt as a five-minute idea, but it is just the tip of the iceberg,” Yla said of the research and analytics that went into his creation.
Yla said the deliveries are successful 80 percent of the time and he can track a company’s interest with the Bitly link to his LinkedIn page.
“I’m chasing the dream, so I’m not in the position of asking ‘what if,’” Yla said. “I’m in execution mode.”
Yla also speaks highly of Mr. Holmes Bakehouse in San Francisco, where he has gotten each of the 40 boxes he delivered.
“It’s a very hip and popular place in San Francisco,” Yla said. “They make excellent pastry. They have a huge queue every morning.”
