In between Black Friday madness and Cyber Monday’s online finds is Small Business Saturday.
Created in 2010 and originally sponsored by American Express, Small Business Saturday urges holiday shoppers to support their small brick-and-mortar local businesses.
According to AmEx, 95 million people shopped at such businesses last year, which resulted in $16 billion in sales, Grasshopper.com reported. Here are just a few posts we found on social media marking #SmallBusinessSaturday in Boston, New York and Philadelphia:
Today is #SmallBusinessSaturday. Please support Boston’s neighborhood stores and shops! pic.twitter.com/pSTv55zJxv
— Marty Walsh (@martywalsh_ma) November 26, 2016
It’s #SmallBusinessSaturday! Find businesses in your community participating with the interactive map via @shopsmall https://t.co/1FM2vYNRKN pic.twitter.com/HKL7l4u8b2
— Boston BBB (@BostonBBB) November 26, 2016
Get up, get out and #ShopSmall today! Celebrate #SmallBizSat in #OldCityPhilly! #SmallBusinessSaturday pic.twitter.com/pUnBBYxsTy
— OldCityDistrict (@OldCityDistrict) November 26, 2016
#SmallBusinessSaturday is like #BlackFriday love for people who share your city. #ShopSmall #Philadelphia. #philly #phl pic.twitter.com/tijWNgGb7N
— NKCDC (@NKCDC) November 26, 2016
Many of our businesses are open today for #SmallBusinessSaturday. Get the full list (including special deals) here: https://t.co/XwzLmlqiIo pic.twitter.com/blEVbMr5WH
— Hudson Square NYC (@HudsonSquareNYC) November 26, 2016
Today is #SmallBusinessSaturday keep your neighbors in mind when you head out 4 holiday shopping #shopsmall #nyc #EastVillage @ShopSmall pic.twitter.com/0TDw0UhFcS
— NYPD 9th Precinct (@NYPD9Pct) November 26, 2016
You can also check out AmEx’s website to find a localized map of businesses participating in Small Business Saturday — or just head out to your favorite locally owned retailer or its neighbor. Happy shopping!