In a city with more pizzerias per capita than any other outside of Italy, a Museum of Pizza seems redundant. But that’s what we’re getting, popping up from Oct. 13-28, open daily from 10 a.m. to 7 p.m. Timed tickets are already on sale for $35 — but the location remains secret for now.
Created by a group of vloggers called the Nameless Network, The Museum of Pizza is hyped like so: “Pizza is the undisputed, democratically-elected champion of food. The snackable luxury whose freedom is universal.” None of those words actually mean anything, so this will probably be more Instagram-friendly Museum of Ice Cream than actually educational Museum of Chocolate. How “museum” became the preferred term for these selfie-focused artsy pop-ups is a question for historians to grapple with. You’re here to take photos, not get philosophical.
To that end, the organizers promise that #MoPi will have “larger-than-life immersive installations” in a space where you can “bask in multi-sensory pizza joy,” a themed art gallery, a “pizza beach” (if you’ve got any ideas of what that could be, we’d love to hear it) and a cheese cave. Activities will include pizza meditations and film screenings — we don’t know if this almost certainly NSFW promotional video is any indication, but it’s worth experiencing:
There’s also a slice of pizza included in the ticket price, though you may not get it on-site? There are still a few details being worked out. A portion of ticket sales will go to provide a meal to a family in need.
It’s definitely pop-up season in New York. Brooklyn’s Dream Machine takes visitors through falling asleep and into a dreamland (with an infinity room midway through) and Egg House in the Lower East Side with larger-than-life scenes inside an egg family’s home. Coming up in June is the Happy-Go-Lucky Exhibit with a Palace of Enchanted Crystal, while a permanent Museum of Candy by Sugar Factory is coming “soon.”
